First paragraph of
top story in AP's morning newsletter. (Italics mine)
The stunning success of Zohran Mamdani in the primary race for New York City mayor has exposed anew the fiery divisions plaguing the Democratic Party as it struggles to repair its brand nearly half a year into Donald Trump’s presidency.
The message - the Democratic party is a "brand", aka a publicly told myth having little or nothing to do with its products. They need to tell a more attractive story, no more true than any other "story", i.e. fiction.
The Democratic party needs to find some policies attractive to voters, advertise those policies, and deliver on them. Those policies should provide the benefits they claim, rather than being based on yet another political Big Lie (TM).
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